How these fit together
Most engagements start as one of these and turn out to need two. A company that asks for a website usually has a decision problem underneath it. A company that asks for AI usually needs the data tidied first. A company that asks to be found more often needs the site rebuilt before any of that work can hold.
You do not have to know which one you need. Describe the situation and I will tell you — including when the answer is that you need none of them yet.
Narrower engagements
The five areas above are the whole practice. A few engagements are narrow enough to deserve a page of their own:
- AI development — specifying and building custom AI solutions, and saying when to buy one instead
- Conversational AI consulting — assistants for customers and staff in Arabic and English, from scope and the acceptance test through to handover.
How I work on all of them
- I do the work myself. No account manager, no team you never meet.
- Recommendations come in writing, in language you can act on without me.
- Arabic and English are both first-class, not one translated into the other.
- If something cheaper or simpler would solve it, I will point at that instead.