Voice-first AI assistant
A voice-first assistant that turns a spoken thought into an organised reminder, plan or action — built because capture is where every productivity tool loses people.
AI adoption, fractional CTO work and websites built to be found — for businesses across the United Arab Emirates.

Since 20022019today
Past engagements, delivered in Kuwait and across the Gulf
A voice-first assistant that turns a spoken thought into an organised reminder, plan or action — built because capture is where every productivity tool loses people.
A bilingual platform for finding AI tools, prompts, agents and workflows that have actually been checked — because the discovery problem got worse, not better.
A digital identity and business-card platform built for one-click sharing by link or QR — because the paper card survived every attempt to replace it badly.
A daily Arabic publication about life in Kuwait, built as one system — custom theme, editorial standard, ad platform and newsletter designed together rather than bought separately.
A global platform for finding, comparing and booking pet care — clinics, grooming, boarding, walking, training, shops and shelters — where a business claims and verifies its own profile, and that profile works as its own small site.
A digital agreement workflow for the GCC, built so a signature carries its own evidence: the verified account, the exact version, the time and the complete record.
The cheap decisions are the ones you can undo.
The rest you pay for twice.
I am the one writing the code, choosing the stack and answering for the result. There is no account manager between us, no team you never meet, and no quiet handover to someone junior once the contract is signed.
Chat assistants that answer your customers in Arabic and English, from your own information.
See AI assistantsRoutine documents read, checked and routed, with anything unusual passed to a person.
See AI automationSenior technology decisions and oversight, without a full-time hire.
See Fractional CTOSites built around the business goal, and fast from the first visit.
See website designCustom themes in Arabic and English that your team can edit safely.
See WordPressThe platforms I build websites and stores on, the AI and infrastructure behind them, and the channels your customers reach you through.
Logos belong to their owners and show the services I build with.
Three decades across business, marketing, web technology, digital transformation and AI — building digital products, advising businesses and training professionals.
In the UAE that comes down to three things: getting AI past the pilot stage, taking the technology decisions that are expensive to undo, and making sure the business can be found — by search engines and by the assistants people now ask instead.

Web design, development and search for businesses in Kuwait and the Gulf.
The web and search work became a company, Tothiq.
AI consulting, assistants and automation, built on the same web and search work.
I have taught every one of these while doing the work, in Arabic or English, in-house or on a stage. The measure is whether the team can use it on Monday.
For a UAE online store, Oman looks like the nearest export market in the Gulf, and it is. A parcel can leave…
Most first meetings with a conversational AI supplier in the UAE go the same way. The supplier shows a polished demo, the…
Most UAE company sites that run in Arabic and English are one WordPress installation with a translation plugin on top. The choice…
Bring the problem rather than a brief. If I am the wrong person for it I will say so, and usually point you at the right one.
Start a conversation