Selling into Oman from a UAE store: the border is a road, and the rial has three decimals
For a UAE online store, Oman looks like the nearest export market in the Gulf, and it is. A parcel can leave Dubai in the morning…
Insights
Notes on AI, technology decisions and digital visibility in the UAE — written when there is something worth saying.
Before you talk to a conversational AI supplier in the UAE: the one-page brief
Most first meetings with a conversational AI supplier in the UAE go the same way. The supplier shows a polished demo, the company nods, and a…
One WordPress site in Arabic and English: the plugin, the URLs, and what breaks after launch
Most UAE company sites that run in Arabic and English are one WordPress installation with a translation plugin on top. The choice of plugin and URL…
The security questionnaire a UAE buyer sends, and how to answer it before it arrives
Somewhere between a successful pilot and a signed contract, a UAE buyer’s information security team sends a spreadsheet. It has two hundred questions, or four hundred,…
The pilot worked and procurement went quiet
The pilot ran for six months. The clinicians liked it, the numbers were good, the sponsor said so in writing. Then the emails slowed, the follow-up…
Why Google will not verify a flexi-desk address, and what to do instead
A flexi-desk licence gives a UAE company a legal address. It does not give it a Google Business Profile. The two are judged by different rules,…
Jaywan cards are in UAE wallets now. Will your checkout take them?
Since July, UAE banks have been issuing Jaywan cards, the country’s own domestic card scheme. Most online stores have not changed a thing, and most will…
Hosting in the UAE: the legal reason and the speed reason are different decisions
Which data cannot leave, what distance actually costs, what a content network settles, and the backups that quietly sit in another country. Four decisions, four answers.
Pointing an assistant at your own documents, and what it will get wrong
The model is rarely the problem: the document set is. The five things it gets wrong, the permissions question with consequences outside the system, and the acceptance test written before the build.
Staff are already pasting company data into assistants
A ban removes your visibility of the behaviour, not the behaviour. The three buckets staff can apply in two seconds, why a company account is a contractual difference rather than a technical…
What a fractional CTO actually buys you for the money
The question is almost never whether a fractional CTO would help. It is what the money actually buys, because the invoice looks like a consultant and…
Does your site actually need an Arabic version, and what does keeping it cost
Which pages exist in Arabic, who maintains them, and the annual cost. Three levels, and most companies belong in the middle.