The four questions to ask before you connect a model to a live system
The demo worked. Someone wired a model to a spreadsheet of real questions, it answered most of them well, and the room agreed it was ready.…
Insights
Notes on AI, technology decisions and digital visibility in the UAE — written when there is something worth saying.
The technology decisions a Dubai company pays for twice
Four choices taken early, usually quickly, that set the price of everything built after them. What each costs to reverse, and how to tell which one you already have.
Arabic-second always shows
A bilingual site built English-first and translated afterwards announces itself within a second. Here is exactly what gives it away, and what building Arabic-first changes.
UAE e-invoicing is a systems project, not an accounting one
Structured invoices exchanged through an accredited provider change what your systems must produce, and most UAE businesses are treating it as something finance will handle.
Ranking and being recommended are not the same job
A buyer who asks an assistant never sees your ranking. Two visibility problems, won differently — and most suppliers are quietly selling you one of them.
What the UAE PDPL asks of you before you connect an AI model
Personal data leaves your building the moment you call a hosted model. Five questions to settle before that happens, not in a security review three weeks before launch.
Most UAE AI pilots never reach production. Here is where they stop.
Almost every company of any size in Dubai, Abu Dhabi or Sharjah has run an AI pilot. Far fewer have anything running. The failures cluster in four places, and none of them…